Funny Marketing Fails of 2023 by The Pancake Movement

May 23, 2018
Food and Drink

Welcome to The Pancake Movement's collection of the funniest marketing fails in the food and drink industry for the year 2023. Join us on a humorous journey as we explore how even the most well-intentioned marketing campaigns can sometimes go hilariously wrong.

The Importance of Learning from Marketing Mishaps

As a business operating in the food and drink industry, it's crucial to understand the impact that marketing has on your brand's reputation. While marketing fails may cause embarrassment in the short term, they can also provide valuable insights and lessons that can help shape future strategies.

The Top Funny Marketing Fails of 2023

Let's dive into some of the most memorable marketing mishaps that took the internet by storm in 2023:

1. The Unintentional Menu Blunder

In an attempt to appeal to a younger audience, a renowned restaurant chain introduced a new menu item named "Avocado Toast with a Twist." However, due to a typo in the marketing materials, it was advertised as "Avocado Toast with a Twisty Mustache." The social media uproar that followed turned this innocent mistake into a viral sensation.

2. The Ill-Advised Social Media Campaign

A popular food delivery app launched a social media campaign encouraging customers to share their "weirdest food combination" for a chance to win a prize. Unfortunately, one user's entry of "Peanut Butter and Pickle Sandwich" left the brand scrambling to keep up with the flood of hilarious (and sometimes stomach-churning) submissions.

3. The Misguided Celebrity Endorsement

Seeking to boost its brand image, a well-known beverage company enlisted a famous celebrity to endorse their latest product. However, things took a turn for the worse when the celebrity accidentally referred to the drink as "tasting like a melted rainbow." The resulting memes and parodies became a lesson in the power of unintended advertising.

Turning Mistakes into Opportunities

While marketing fails may initially seem like disasters, they also present unique opportunities for brands to demonstrate authenticity, humility, and a willingness to learn from missteps. By acknowledging and addressing these blunders with grace and humor, businesses can turn negative publicity into positive growth.


Exploring the world of funny marketing fails in 2023 showcases the unpredictable nature of advertising and the importance of approaching mistakes with a sense of humor. Remember, behind every marketing flop lies a valuable lesson waiting to be learned.

Stay tuned for more marketing insights and laughs from The Pancake Movement!